Own product/Autonomous content engine

PostPilot

An autonomous content engine for brands that don't have time to post manually.

Scope
Product, design, build
Surface
Web app
Team
FavLab, in-house
Status
Live
PostPilot on desktop
Next.js✦React✦Tailwind CSS✦Framer Motion✦
500+
Brands running
10,000+
Posts automated
98%
Time saved
3
Steps to launch
01 / Notes
I
Problem

Brands don't have a dedicated marketer to post consistently — content is the first thing that slips when things get busy.

II
Approach

Teach it the brand once — logo, palette, tone, catalog — then let a generation pipeline write, design, and publish on a set cadence.

III
Result

500+ brands running their feed hands-free, with 10,000+ posts automated and an estimated 98% of manual posting time saved.

02 / Screens
PostPilot on tablet
01Tablet — the same experience, narrower
PostPilot on mobile
02Mobile — the experience on the move
03 / How it was built

Four phases, one working product at the end of each.

PHASE 01
Scope the cadence

Which platforms, how often, and what "good" looks like for the brand before any generation happens.

PHASE 02
Model the brand

Voice, palette, logo, and product catalog captured once, as the profile every later post is generated against.

PHASE 03
Build the pipeline

Generation, scoring, approval, and publishing wired end to end, with retries and a review queue for anything uncertain.

PHASE 04
Ship and learn

Published posts scored against the brand's own history, so winning patterns get reused and weak ones get avoided.

04 / Capabilities29 total

How PostPilot works, start to finish.

How a single piece of content actually moves, start to finish

01
Single-image & carousel posts
Carousels run 2 to 10 slides, generated end-to-end in one pass.
02
Platform-aware hashtags
The right count for each network (12 on Instagram, 5 on Facebook and LinkedIn, 2 on X, none on Reddit), drawn from what's already working for the brand.
03
Caption A/B variants
Choose between AI-written alternatives, or let PostPilot pick the platform-native version when reposting across networks.
04
AI-guided product setup
Describe a product once and PostPilot proposes the creative questionnaire, emotional triggers, scenes, and visual styles worth briefing.
05
Winning-pattern learning
Published posts are scored against the brand's own history; styles and moods that outperform get reused, ones that don't get flagged and avoided.
06
Edit & regenerate
Adjust a prompt and regenerate without losing the original image.
05 / Stack
Next.js
React
Tailwind CSS
Framer Motion
User quote
We haven't manually written a caption in months. It still sounds like us — if anything it's gotten better at reading what actually lands with our audience than we were.
Early adopter, DTC skincare brand — PostPilot
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Let's build the thing your competitors keep postponing.

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